Going a step beyond pot odds are implied odds. More accurately, they might be called implied pot odds. When you compute pot odds, you can only consider the money that's already in the pot.
The concept of implied odds lets you ask the question, "If I make the hand I'm drawing to, how much more money will I win than what's already in the pot?"
For example, suppose you have a flush draw with one card left to come. You know you are about a 4:1 underdog to make your flush. There is $16 in the pot, and your opponent bets $6. The pot (now $22) is laying you about 3.7:1, but you're a 4:1 dog to make your flush. According to strict pot odds, you can't call. However, suppose you're "sure" that your opponent will call a $6 bet on the river if you make your flush. Now you can act as if the pot contains $28 (what it currently contains plus the $6 more you will win if you make your flush). You can make the $6 call with your flush draw.
Of course, when considering pot odds or implied odds for a draw, you must be "sure" that you will win the pot if you make your draw. If you're not sure, then the pot must lay you a higher price to make your draw correct. Also, when considering implied odds, you must be just as sure that your opponent will call your bet after you have made your hand.
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