What you're seeing here is a good example of what I called BSB play. We have a bet from the button, which might be an attempt to steal the pot, and a call from the small blind, which doesn't necessarily indicate any strength. Your first thought should be that a big bet here might work. Then you need to consider what's unique about this situation, and see if those factors make you more or less eager to make your play.
The really unique aspects of this particular position are the relative stack sizes, the fact that your opponents are amateurs rather than experienced pros, and the TV coverage. Here's how I would weigh these factors:
On balance, it seems to me that the situation presents an even stronger case for betting here than normal, so I would Put the two players all-in with a $200,000 bet.
Action: You bet $200,000, and both players fold.
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