This is especially useful when the pair is 88 or lower. Chances are that these cards might have been folded or are still in the deck. This is one situation where you want to evaluate the hand very carefully if they do call though. This is a great situation to read the tells of the players who are NOT involved in the game. It's much easier to give away the fact that you HAD a card than if you HAVE it.
Keep in mind that these are pretty common reasons to bluff. Many players know these reasons. Most of the time it just won't work. The main thing is always to know your players and to not do it so often that it never works.
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