One should be extremely careful in efforts to bluff playing low limit online poker. You will find many players will call you just to "keep you honest" even if their hand doesn't warrant a call. For the most part, you should forget about it until you are already a very successful low limit online player. When you do bluff it should be done with careful attention to pot/implied odds: "I estimate I have a 1 in 10 chance of winning this bluff, do I get better than 10-1 return?" Since these estimations can be even harder to make online since there are few tells to go by, it's a difficult play.
I think this is a significant tip because when you lose a big pot, it's easy to let your emotions show - even online. Don't let the cards defeat you. And never boost the confidence of the other players by letting it get to you.
If you want to keep your psychological edge; it helps to take away theirs. Never give them a reason to be able to feed off of you, even if you are losing (by the way everyone loses and has bad beats. No one can win 100% of the time; never give them the edge, even if you are fuming.)
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