The area of the other person's body upon which you direct your gaze can have a powerful effect on the outcome of any face-to-face encounter. If you were a manager who was going to reprimand a lazy employee, which gaze would you use? If you used the social gaze, the employee would take less heed of your words, regardless of how loud or threatening you sounded. The social gaze would take the sting out of your words and the intimate gaze would either intimidate or embarrass the employee. The business gaze is the appropriate one to use, as it has a powerful effect on the receiver and tells him that you are serious.
What men describe as the 'come-on' look that women use relates to a sideways glance and an intimate gaze. If a man or woman wants to play hard to get, he or she needs only avoid using the intimate gaze and instead use the social gaze. To use the business gaze during courting would cause a man or woman to be labelled as cold or unfriendly. The point is that when you use the intimate gaze on a potential sex partner, you give the game away. Women are expert at sending and receiving this type of gaze but unfortunately, most men are not. Men are usually obvious when they use the intimate gaze and they are generally unaware of having been given an intimate gaze, much to the frustration of the woman who has transmitted it.
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